Red Bull Racing (also known as Red Bull or RBR and competing as Aston Martin Red Bull Racing) is a Formula One racing team, racing under an Austrian licence and based in the United Kingdom. The team raced under a British licence from 2005 to 2006 and has raced under an Austrian licence since 2007. It is one of two Formula One teams owned by beverage company Red Bull GmbH, the other being Scuderia Toro Rosso. The team has been managed by Christian Horner since its formation in 2005.
Red Bull had Cosworth engines in 2005 and Ferrari engines in 2006. The team used engines supplied by Renault between 2007 and 2018 (from 2016 to 2018 the Renault engine was re-badged as a TAG Heuer following the breakdown in the relationship between Red Bull and Renault in 2015). During this partnership they won four successive Drivers' and Constructors' Championship titles from 2010 to 2013, becoming the first Austrian-licensed team to win the title. The team began using Honda engines in 2019.
Ricciardo and Verstappen were both retained by the team for the 2018 season. On 25 September 2017, it was announced that Aston Martin would become Red Bull Racing's title sponsor from 2018.
The team suffered a double retirement at the Bahrain Grand Prix; Ricciardo retired on lap 2 with an electrical issue, whilst Verstappen retired two laps later. Ricciardo then took the team's first win of the season at the following race, the Chinese Grand Prix, having started sixth on the grid. During the Azerbaijan Grand Prix, both drivers crashed into each other at Turn 1. The team achieved a podium with Verstappen, during the Spanish Grand Prix securing the 3rd place, while Ricciardo achieved 5th place. At the Monaco Grand Prix Red Bull had a dominant car due to its highly efficient high down-force setup. Ricciardo scored a pole position and a race win, but ran into an engine issue costing him power, he eventually won. This incident re-ignited the bad relationship with its engine manufacturer, Renault. Meanwhile, Verstappen crashed during Free Practice 3 and started from P20 on the grid, finishing the race in 9th place, this race also put an end to Verstappen’s streak of being involved in an incident for the first races. Monaco was also the last race which saw Daniel Ricciardo on the podium with Red Bull, with him parting ways with the team and joining rival, Renault. The European season saw consistent podiums and a good form, with Verstappen winning Red Bull’s home race at the Red Bull Ring during the 2018 Austrian Grand Prix. The second half of the season saw great form from Verstappen and a good development of the car, as Verstappen scored 6 out of 8 possible podiums, and was the driver which scored the most points following the 2018 World Champion Lewis Hamilton. Ricciardo had an unfortunate spree of mechanical issues and retirements during the second half of the season, with him getting 7 retirements in total and no podiums after the first six races coming to the end of the season. Verstappen won the Mexican Grand Prix after pole position was grabbed by his teammate, making Bull’s first front row lockout in the Turbo-Hybrid Era. Verstappen was also finding himself in a back-to-back win at the Brazilian Grand Prix, but clashed with rival Esteban Ocon, costing him the victory. Following the race the drivers conflicted, resulting in 2 days of Public Service, which he completed on 9 February 2019. Ricciardo’s multiple retirements would end up costing both himself and Red Bull key points in the Drivers' and Constructors' Championships. Verstappen would finish the 2018 season in 4th place, just 3 points behind Kimi Räikkönen while Daniel Ricciardo would finish the season in 6th place, behind Valtteri Bottas. Red Bull would finish the season in 3rd place behind Mercedes and Ferrari.
Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 6.790 billion cans sold in a year (as of 2018).
Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987 in Chakkapong, Thailand. In Thai, daeng means red, and a krating (known in English as a gaur or Indian bison) is a large species of wild bovine native to South Asia. Yoovidhya's heirs own majority stakes in both brands, and they both use the same red bull on yellow sun logo while continuing to market the separate drinks to the respective Thai and Western markets.
Red Bull is sold in a tall and slim blue-silver can. Originally only available in a single nondescript flavor and regular or sugar-free formulas, a line of "color editions" with artificial fruit flavors were added to the line beginning in 2013. The Red Bull company slogan is "Red Bull gives you wings". Rather than following a traditional approach to mass marketing, Red Bull has generated awareness and created a 'brand myth' through proprietary extreme sport event series such as Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice and stand-out stunts such as the Stratos space diving project.
Red Bull's marketing also includes multiple sports team ownerships (Formula One teams Red Bull Racing and Scuderia Toro Rosso, football clubs RB Leipzig, FC Red Bull Salzburg, FC Liefering, Red Bull Brasil and New York Red Bulls), celebrity endorsements, and music, through its record label Red Bull Records.
Energy drinks have been associated with health risks, such as masking the effects of intoxication when consumed with alcohol, and excessive or repeated consumption can lead to cardiac and psychiatric conditions. However, the European Food Safety Authority (EFSA) concluded that an adequate consumption of Red Bull and other popular energy drinks is safe and that the amount of caffeine in standard Red Bull cans is unlikely to interact adversely with other typical constituents of energy drinks or with alcohol. Energy drinks have the effects that caffeine and sugar give, but there is no distinct evidence that the wide variety of other ingredients has any effect.