First Gear 1:34 1953 White 3000 Tractor w/30' Tractor: Coca Cola

The White Motor Company was an American automobile, truck, bus and agricultural tractor manufacturer from 1900 until 1980. The company also produced bicycles, roller skates, automatic lathes, and sewing machines. Before World War II, the company was based in Cleveland, Ohio. White Diesel Engine Division in Springfield, Ohio, manufactured diesel engine generators, which powered U.S. military equipment and infrastructure, namely Army Nike and Air Force Bomarc launch complexes, and other guided missile installations and proving grounds, sections of SAGE and DEW Line stations, radars, combat direction centers and other ground facilities of the U.S. aerospace defense ring, such as the Texas Towers. During the Vietnam era, the company retained its position within the Top 100 Defense Contractors list (it ranked 87th in the Fiscal Year 1965, 77th in 1967, 73rd in 1968, 89th in 1969). Its production facilities, such as the Lansing truck plant in Lansing, Michigan, and the main plant in Cleveland were engaged in production, inspection, engineering services and maintenance of thousands of military/utility cargo trucks M39, M44, M600, and M602 series trucks, as well as spare parts, such as cylinder heads, diesel and gasoline engines with accessories.

About 1898, Thomas H. White purchased a Locomobile steam car and found its boiler unreliable. His son, Rollin, set out to improve its design. Rollin White developed a form of water tube steam generator which consisted of a series of stacked coils with two novel features: the first was that the coils were all joined at the top of the unit, which allowed water to flow only when pumped, allowing control of the steam generation; the second was pulling steam from the lowest coil, closest to the fire, which allowed control of steam temperature. This second point was critical because the White steamer operated with superheated steam to take advantage of steam's properties at higher temperatures. Rollin White patented his steam generator, US patent 659,837 of 1900.

White Motor Company ended car production after World War I to focus exclusively on trucks. The company soon sold 10 percent of all trucks made in the US. Although White produced all sizes of trucks from light delivery to semi, the decision was made after WWII to produce only large trucks. White acquired several truck manufacturing companies during this time: Sterling (in 1951), Autocar (in 1953), Diamond T, and REO. White also agreed to sell Consolidated Freightways, Freightliner trucks through its own dealers. White produced trucks under the Autocar nameplate following its acquisition. Diamond T and REO Motor Car Company became the Diamond REO division, which was discontinued in the 1970s.

A White semi performed a role in the 1949 James Cagney film White Heat. This era was probably the peak of White Motor market penetration, with the substantial gasoline engined tractors moving a large part of the tractor trailer fleet.

White designed and (with other companies) produced the M3 Scout Car, the standard United States Army reconnaissance vehicle at the start of World War II. White also built the later M2, M3, M13, and M16 half-tracks.

In 1967, White started the Western Star division to sell trucks on the west coast.