The fifth generation of the Ford F-Series is a line of pickup trucks and commercial trucks that were produced by Ford from the 1967 to 1972 model years. Built on the same platform as the fourth generation F-series trucks, the fifth generation had sharper styling lines, a larger cab and greenhouse, and expanded engine options.
Three trim levels were available during the production of the fifth generation F-series, though the names were changed in 1970. The "Base" trim became the "Custom" and the "Custom Cab" became the "Sport Custom" joining "Ranger" as optional levels of equipment and trim. Late in production the Ranger trim level was upgraded with the additional "Ranger XLT" option.
1970 Mid-cycle update with many detail changes including a completely new grille including wraparound front turn signals, exterior trim changes, and new side marker lights. "Sport Custom" trim replaces "Custom Cab", and "Ranger XLT" added as top trim level.
Mercury Cougar is a nameplate applied to a diverse series of automobiles sold by the Mercury division of Ford from 1967 to 1997 and from 1999 to 2002. While the nameplate is most commonly associated with two-door coupes, at various times during its production, the Cougar was also marketed as a convertible, four-door sedan, station wagon, and hatchback.
With 2,972,784 examples produced, the Cougar is the highest-selling vehicle ever produced by the Mercury brand; its 34-year production is second only to the Grand Marquis in the Mercury model line (produced for 36 years). During the 1970s and 1980s, the Cougar was closely tied to the marketing of the Mercury division; Mercury advertised its dealers as "The Sign of the Cat" with big cats atop Lincoln-Mercury dealer signs. In line with the Cougar, several animal-related nameplates were adopted by the division, including the Bobcat, Lynx, and Sable.
During its production, the Cougar was assembled at the Dearborn Assembly Plant (part of the Ford River Rouge Complex) in Dearborn, Michigan from 1967 to 1973, San Jose Assembly (Milpitas, California) from 1968 into early 1969, Lorain Assembly (Lorain, Ohio) from 1974 to 1997, and at Flat Rock Assembly (Flat Rock, Michigan) from 1999 to 2002.